I’m sure you’ve heard the phrase “Jack of all trades, master of none”, right? Well, don’t be Jack!
Who wants to gain a reputation for not being a master of anything? The beginning of the phrase “Jack of all trades” seems like we’re going down a good road… you can do anything. But then, oof! “Master of none”? No, thanks, I don’t want to be known for that!
But let’s be honest here, most people who start their own small businesses do start as a Jack of all trades out of necessity.
I get that. Unless you’ve got a venture capitalist backing your new business, you’re probably starting out doing everything yourself. But just because you started that way doesn’t mean you need to do it forever.
As soon as you can afford it, start outsourcing things.
It’s so easy to get trapped working in your business with no time left to work on your business. That’s where outsourcing comes in. “Outsourcing” has gotten a pretty bad wrap these days, but it doesn’t have to mean hiring people in another country to do things. It just means hiring someone that isn’t you.
Your time is valuable and there are things you need to do to grow your business that only you can do. Hiring experts to do non-core tasks in your business results in those aspects being done better than if you did them yourself. And freeing up your time allows you to focus on business growth.
And just because you can do something, doesn’t mean you should. Don’t just hire people to do things you’re not good at; hire people to do the things you don’t have time to do. Your time is better spent growing your business in ways only you can do. If you focus on that, you’ll end up with a more successful business than back in the “Jack of all trades” days.
What about you? Have you outsourced any tasks in your business? If so, how did it work out?